Are you a new marketing company seeking inspiration and case studies to understand better how branding and promotion may strengthen your business? Worry not because you are exactly where you should be.
In this digital era of business, marketing has become an easy path to success. There are multiple ways and roots to promote your brand like a pro.
Successful entrepreneurs and brands are always here to help and figure out how it all works because they have been through exactly what you’re going through.
We have numerous examples of different brands to boost your fresh new startup company; let’s learn briefly about them and how they’re marketing their products.
Augmented Reality Examples
- Ikea
Who doesn’t like spending time at Ikea, the Swedish furniture brand? We all enjoy roaming the aisles of the lavishly furnished market. Some consumers who are too busy and occupied to purchase new furniture might be unable to find the time to visit the store.
Hence, Ikea has created an app where customers can place furniture in their homes without even buying it. Yes, you read that right. Without buying, we can now determine which art piece will suit our home’s wall.
This is an excellent way of enhancing the products and marketing them smartly.
- L’Oreal Paris
The new L’Oreal Paris app “try before you buy” features a tool that allows users to quickly try on a product virtually and figure out what shade of lipstick or blush will suit their skin tone without even buying it.
This feature allows customers to try the product without even purchasing it from the comfort of their home.
This is an excellent idea for promoting or marketing your product while making customers happy with the new updates.
- McDonald’s
McDonald’s new customer service feature, “question time,” helps people understand what ingredients are in the food they’re about to consume.
We can now determine what product is used in the burger patty we’re about to devour. This feature helped McDonald’s build connections with customers by being honest.
Customers can feel more free and connected with the brand. It also drove authenticity across different platforms.
- Coca-cola
Coca-Cola launched a new marketing campaign called “Share a Coke,” in which the beverage company printed familiar names on the bottle.
This step by the brand touched the sky with success as people started buying the product just for the name on the bottle.
Who doesn’t enjoy talking about themselves, after all?
Seeing your name on a bottle sparked joy and conversation, leading to excellent product marketing.
- Rolex
Visualization plays a crucial role in marketing. People buy what they find attractive and eye-catching, and this is precisely what Rolex worked on.
To capture the classic aesthetic of its brand, Rolex uses Instagram photographs. The pictures scream classic, simplicity, and the product’s sparkliness, resulting in millions of followers on the social media app.
Blog Examples
- Neil Patel’s Marketing Blog
Neil Patel is everywhere, helping businesses broaden their marketing and educating them. His in-depth guides and blogs on KissMetrics and Quick Sprouts rank him in the top five, and he assists many entrepreneurs who started their businesses from scratch.
Patel is a prolific blogger, earning around 3 million visitors on his blog every month. His aggressive content marketing strategy is the primary reason behind this success.
Although his articles are straightforward, he goes all in on the information he provides. From using charts and graphs to providing accurate statistics and personal experiences, he always delivers as much content as possible.
- HubSpot
HubSpot is a machine that creates and spreads content. They are doing incredibly well with their work.
HubSpot recommends that amateurs publish 4-6 blogs per day on their site. Posting content frequently will engage you with your audience on any platform.
HubSpot posts regular blog posts, ebooks, and whitepapers. It also creates and broadcasts multiple webinars and videos.
- Shopify
Despite its e-commerce niche, Shopify also posts bulk content on its website. Its blog reflects on its journey and that of the people who sell through it.
Shopify had more than 26 million page views in the last year alone. It also conducts a podcast show called “Shopify Masters,” where they interrogate successful store owners and have long conversations with them.
The primary reason Shopify is doing so well with blogs is that they understand their audience.
We take this away from them: Do not limit your reach and content scope just because you don’t have a niche or if you have a proper niche.
- Etsy
Etsy is also an online marketplace, like Shopify. In its e-commerce niche, Etsy sells handmade and aesthetic vintage goods. The brand uses blogs to market its products and goods on different apps.
Products from Etsy are ideal for marketing on Pinterest, where users, particularly the younger generation, enjoy looking through attractive and cosmetic products.
Etsy has 9.7 million Pinterest followers, 10 million+ monthly visits, and 3 million Instagram followers.
The brand is famous for its handicrafts, designs, aesthetically pleasing visuals, and photography.
Etsy advertises its work on social media and blogs because its customers admire its presentation.
- Zip Recruiter’s podcast
The recruitment site ZipRecruiter collaborated with Shark Tank star Daymond John to create the podcast “Rise and Grind with Daymond John.”
John invites and features entrepreneurs, athletes, and musicians worldwide in his show. ZipRecruiter made an astounding move, not to promote and talk about his service but to talk about things that motivate people.
People listen to podcasts to be entertained, educated, and motivated; making them interested in you by marketing your company and goods will turn them off.
- Microsoft’s “Stories” blog
Life stories and personal experiences connect us. We hear the life tales of hundreds of people; that is what we connect to and relate to.
Microsoft created a new way of expanding its business through this human act. The new “stories” blog helps consumers become more familiar with Microsoft, which helps build brand loyalty and repeat business.
- Xero Blog
Xero is a famous online B2B brand that invests in content marketing to promote and advertise its products through blogs.
The Xero blog’s target audience is mainly interested in topics related to small businesses, tech, and products.
It demonstrates the significance of this digital marketing tactic: a well-known B2B company like Xero utilizes content marketing to publish stories on its blog.
Social Media Marketing examples
- Starbucks
Starbucks started campaigns like #ShotOfPride and #WhatsYourName to support the LGBTQ+ community and gender-diverse youth, respectively. This move created a huge buzz among the public.
Approximately 70-80K likes were gained on Instagram. Starbucks used real people and a politically uplifting trend to attract its audience.
They also started a “one of the people” trend to share real-life stories.
The critical takeaway from Starbucks is that, as a social media marketer, you must follow the trend that creates a long-lasting impression on people.
- Dove’s #ShowUs project
Dove started an initiative called #ShowUS to shatter beauty clichés. Working with Getty Images, they took photos of everyday individuals and non-binary persons without editing to demonstrate true beauty.
The project reached around 2 billion people in 39 countries; 500+ women participated; around 660 media pieces were created, and more than 700,000 posts were made on Instagram.
We realize from this project as marketers that people on social media want to be connected with real people who understand unrealistic beauty standards and want to be featured as such.
As a social media marketer, run a campaign or hashtag that makes people feel noticed and special.
- Gillette
In 2019, Gillette posted a short film exclusively on YouTube, aiming directly at the modern interpretation of manhood, called “Gillette: We Believe: The Best Men Can Be”. The film depicted the cases of men going through masculinity, bullying, and sexual harassment.
The film launched in the campaign got more than 27 million views and around 1K likes on Instagram (which is more than the usual post from Gillette). The #GilleteAd reached almost 150 Million people in just one month.
Even though the ad reached millions, some found it offensive and started a hashtag #boycottgillette. Nonetheless, it didn’t get much attention, and men felt appreciated.
It isn’t easy to be politically active, but if you can, do it. This calls for investigation, audience feedback, and a profound comprehension of your brand voice.
Content Marketing examples
We know that LinkedIn is a vast platform for searching for jobs and hiring. Its marketing relies on visualization. LinkedIn uses visualization as a significant marketing tool. It uses all images for blogs, quotes, posts, Illustrations, etc.
Use images and pictures to keep your audience interested and engaged. 80% of LinkedIn users are unlikely to read the posts you make, but they will undoubtedly see the images and videos you upload.
- The Furrow
John Deere, the founder of “The Furrow,” has been using B2B content marketing even before we started calling it that (a century ago). Deere was a blacksmith who saved farmers struggling to turn the heavy, sticky prairie soil with traditional plows made for New England’s light, sandier soils.
He published the magazine “The Furrow” to educate farmers with the latest technology to solve the newest farming problems.
His magazine mainly focused on a farmer’s problems rather than his inventions and products.
The article is still published in the journal and discusses the contemporary issues farmers face while scarcely mentioning their products.
“The Furrow” is an excellent example of B2B content marketing.
In a nutshell
Multiple companies are creating epic content on their websites along with these. If these successful companies can occupy the facility of content marketing strategy, why not you?
We explored 17 content marketing examples that boosted their companies even without a content strategy.
Carefully analyze your approach based on what works best for your brand, where you can find talent and the resources you have at your fingertips. After you have outlined your plan, you can go forward.
