Creating content is the door to marketing, distributing that content is the key to opening that door. Content creation is just 50% of marketing, distributing it into the world is the other half.
We are all aware that marketing plays a crucial role in business. Content marketing is a way of showcasing yourself and your services or products to the world. But, is creating it and posting it anywhere you like enough? No, stop doing that and figure out where your content is being appreciated and acknowledged.
In this blog, we will study content distribution and all the guidelines to be followed for the correct marketing.
What is content distribution?
Content distribution is the process of spreading your content through different platforms of networking so that people can get in touch with you and take advantage of the services or products that you offer.
No matter what type of content you’re creating for whichever platform, the process of distribution will take place only after you create the content. Figuring out which platform will have what type of content is more important than constructing it. Know your audience first and then put your pen to work.
According to InsiderIntelligence, 60% of marketers create at least one piece of content every single day. Standing out in this crowd is a tough competition so make sure and think twice about what your content is and where it is most likely to get views.
Platforms to distribute content
There are so many platforms for networking to distribute your work and content. So many new ways keep getting innovated for marketers to take advantage of. Here is a list of places you can use to distribute your content and get in touch with your audience efficiently.
- Social media platforms: Create your channel on social media networks such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, etc. The new generation of success uses most of their time on these platforms and educates them with the services you offer.
- Email marketing: Create email newsletters and spread them out to different businesses and companies that may need the services you offer. Show them your testimonials and earn trust with 100% true work.
- Influencer marketing: Collaborate with famous influencers who are inspiring people with their work. Their shoutout of your services will gain attention from their followers and get attracted to your work.
- Paid marketing: marketing platforms such as Google ads, LinkedIn ads, and social media ads are called paid marketing. Create an advertisement for your business and distribute it by marketing it on paid platforms.
- LinkedIn marketing: LinkedIn is a vast platform to distribute your content. People on LinkedIn are the ones who are truly interested in your work and professionalism. Market your business on LinkedIn with professional articles and much more such content.
Types of content you can distribute
Different types of channels demand different types of content. Provide them with particular content on particular channels to increase your reach and engagement. Here are different types of content marketers use to promote themselves.
- Articles and Blog Posts: Create blogs and articles of 800-1200 words and post them on your website or different channels. This way you can gain an audience and readers who will increase your SEO and ROI.
- Ebooks and Podcasts: promote your content on ebooks and podcasts. People like listening to educational stuff early in the morning, provide them with the best content and increase your reach.
- Case studies and success stories: Pen down case studies related to your business or even start posting success stories of your services, this way you can gain the trust of people. Distribute testimonials of famous and happy clients and customers to gain more audience.
- Infographics: Make use of infographics for your content. Create eye-catching pictures that catch the attention of the people. This way you will not only have more views but an organized content channel too.
- Videos and newsletters: Like we discussed earlier that newsletter is the best way to market business through emails. Creating videos of your content is also a great way to distribute your work and gain engagement with the audience.
Channels to distribute your content
Content distribution channels are the platforms or media where you can spread or share your content.
This depends upon the type of audience you have or your resources. There are three different types of categories the channels are divided into; Owned channels, earned or shared channels, and paid channels.
Let’s dig deep into this.
Owned Channels
Owned channels are the platforms owned by your company. You have all the rights to calendar your work schedule and content strategy. You have all the control over when content will be posted and on which platform.
This includes:
- Blogs
- Websites
- Email newsletters
- Social media profiles
- Gated content
- Mobile publishing app
- Landing pages
Earned or Shared Channels
Earned channels or also called shared channels are when a third party promotes or shares the content of your brand. This third party has all the rights over your content and the schedule of when to post it.
Posting on these sites is completely free and owned by them, hence, it is called “earned”.
This includes:
- Social Share
- Reviews
- Guest posts/articles
- Mentions
- Public relations
Paid Channels
Paid channels are those channels that your company pays to promote your content. In simple words, to promote your content on an external site, you exchange your content for a fee.
This includes:
- Paid ads
- Social influencer ads
- Sponsored ads
- Pay-per-click (PPC) ads
- Paid Reviewers
Let’s summarize
In terms of content distribution, there’s no “one outfit goes with all the occasions”. Different content needs different attention from different people. Working without a strategy is a waste of your money, time, and hard work.
Here are a few more tips to help you take the right decision and direction:
- You can reach a larger audience, increase traffic to your website, and establish your brand’s authority and credibility by choosing the right channels, customizing your content, and tracking your results.
- Automate as much as you can to make time for creativity.
- If you want to grow your brand, don’t be afraid to use channels you haven’t before. They might be very effective.
Consider working with Content Fayah if you require assistance developing high-quality content or a content distribution strategy.
